The question for companies is not which of the two approaches is the right one,

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Where are the similarities? As already mentioned, inbound and content marketing are similar approaches. If we first look at the basic features, the following similarities can be identified. Strategic direction They are both strategically aligned. They both follow the pull principle, according to which potential customers are not actively targeted with advertising , but rather the customer himself takes the active part. Customer in focus According to the strategic orientation, customer centricity is the focus of all activities. That's why marketing your own products or services takes a back seat. Use of buyer personas


The last similarity also shows the value of buyer Phone Number personas for both marketing approaches. In order to reach the target group in a targeted manner, companies must know them as best as possible. This is the only way they offer the greatest possible added value. Most importantly, content marketing is an essential part of inbound marketing . Second, it can only achieve its goals if it uses content to address potential interested parties and convert them into leads (lead generation). Content creation and delivery are therefore the key to reaching target groups. Stages of inbound marketing





But rather how you can use content marketing to successfully achieve your inbound marketing goals. These are the differences In principle, the differences are not very relevant for your company because both approaches work closely together. Still, it's important to understand that content and inbound marketing are not identical marketing strategies. While inbound marketing is strongly sales-oriented , content marketing can also aim to improve brand image or customer loyalty . It is therefore an instrument within the inbound methodology, but can also exist beyond it.