You do not have a good view of your customer journey

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There is no shortage of online opportunities. Is starting your own video channel on YouTube the first thing that comes to mind when we talk about digital marketing? Certainly not. If digital marketing is still in its infancy at your organization, we sometimes even advise against getting started with YouTube.

5 reasons not to get started with YouTube online foundation not strong enough

Ultimately, YouTube is just a tool. And the question is always what purpose that means serves. If the answer to this is not yet clear, it is wise to first properly establish the basis of your digital marketing. Such a foundation germany phone number be not only strategically, but also technically solid. This includes a good SEO foundation, a well-designed website, online advertising, etc.

How else do you capitalize on your YouTube success if the foundation is not ready yet?




As soon as you start communicating with the rest of the world on behalf of your organization, it is good to know who the rest of the world actually is. Is your ideal customer waiting for YouTube videos, or are there better ways to reach your target group in your industry?

What does the marketing funnel look like for your video channel, in which phase of the customer journey is video a supplement for your company? In short, many questions that are important for you to reserve money and time for something that you do not yet know exactly what it will yield.

3. You are not yet very familiar with the medium of video
YouTube is not a magic bullet, especially if you see it as an extra channel to showcase your products. You have to realize why people watch videos. No one goes to YouTube to watch commercials, we want to be entertained, learn something or explore something further. So if you just want to showcase your products in the best possible way, you're probably not adding that much value. A solid AdWords campaign will probably suit your organization better.