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Its market share, it can achieve rapid growth in the shortest possible period. Read also about: seasonal marketing How do you know and calculate your market share? The market share equation is calculated by dividing the company’s total sales during a specific period of time by the total sales of the industry or business in the market during the same period. This equation shows the extent of the company’s influence in the market, its position among other competitors, and the financial situation during this period. Mostly, the market share is calculated over time periods that may be annual or quarterly, according to the data or in the event of extreme necessity to know the situation on which the company is based. Therefore, some companies resort, when calculating their market share, to compiling their total sales of a specific product in the market during a period.
Specific and divided by total market sales in the same period. What are the most prominent methods and strategies that companies follow to increase their market share? One of the questions that some investors and entrepreneurs have is: How to increase PDF market Oman Phone Number Data share ? The following points explain the most prominent methods and strategies used to achieve an increase in market share: 1- Using modern technologies The company cannot ignore the role of modern technologies and techniques in creating a highly competitive market in which it can easily outperform its competitors. Therefore, it is necessary for companies, whether small or large, to use technology in manufacturing products and providing services to customers.
Excellence in services and products Unique ideas, whether in the manufacture of the product or in the offers that the company presents to customers, are undoubtedly an effective means of attracting the public and increasing the willingness of consumers to purchase the services and products provided by the company. Excellence in offers, prices, and services contributes to achieving a kind of loyalty to customers. Existing customers in addition to gaining the trust of potential customers. This makes customers view the company as their partner and not just a seller aiming to achieve more profits. It also creates a friendly relationship with its customers characterized by loyalty and trust, which in turn will prompt existing customers to offer the company’s products to friends and acquaintances, and all of this contributes to increasing the company’s market share. And collect double revenues.
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