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For the analysis you should use the tools offered by Google such as Google Search Console, Google Analytics, PageSpeed Insight , LightHouse or GT Metrix. Technical aspects of the site In addition to the aspects indicated above, related to speed and Web Vitals, do not neglect the classic, more technical elements that must be present and managed on a website. Correct structural setting on the URL side, site navigation and On Page. Sitemap.xml – a site index in xml format to be provided to Google via Search Console Robots.txt – a file in txt format that provides .
Google with information on which parts of a site to crawl or – correct setting of rel=”canonical” essential for managing pages with duplicate content but different URLs Rel Alternate Hreflang – correct management on the html side of the site Cambodia Phone Number Data languages and related translations Off Page SEO: the fuel to increase the visibility of a site To raise a site in search engines and to make it more visible, in addition to the interventions indicated above you should start thinking about carrying out Off Page activities. Link Building As explained in my guide on Link Building, backlinks are still a relevant ranking factor. Incoming links are a sort of online reference in the eyes of Google and consequently help increase a site's ranking and growth in the SERPs of search engines.
I therefore advise you to create quality informative content that can be easily linked and shared. If you want, you can search for sites and blogs in your niche that are willing to host your article with links back to your site (Guest Post). Be careful that Link Building is a complicated activity and can sometimes even be risky. If you decide to focus heavily on this approach, rely on a professional who will carry out ad hoc SEO consultancy designed for your project. Google My Business If your site is connected to a physical company that operates in a limited territory and sells services and products in very specific areas, you must open a Google My Business listing .
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