Reconnecting With Inactive Subscribers and Boosting

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More leads, more sales. This growth will show you how the company is performing overall in its email marketing strategy. It also will tell a lot about how effective your content is in attracting new leads and nurturing them. You may also be interested in these articles: Interactive Newsletter: The New Way to Capture Consumer Attention Get More Responses with These 8 Email Outreach Tips How Email Analytics Can Help Improve Your Campaigns How to Measure the Results of Email Marketing Campaigns Now that you know the metrics, it is necessary to understand that numbers are nothing by themselves.

A good analysis is always a combination of measurement and context. So we want to end this conversation by proposing a reflection to you. It doesn’t matter if you have the best-designed plan and great content if they are just not suitable for your Algeria WhatsApp Number target audience, your budget, and your goals. A company needs to be smart to make it in this digital era. It needs to gather as much data as possible and translate it into feasible actions — creating better content, tweaking triggers, and investing in lead acquisition. In the end, the results of this campaign are measured from an ROI standpoint: how much you had to spend to reach the goals you wanted to achieve.



Email Retargeting: Engagement Remember, the average person on your email list may receive over a hundred emails daily. Almost no one who gets that many actually reads them all, and marketing emails are often the first to fall by the wayside. This means every brand deals with inactive subscribers and needs a few go-to solutions for re-engaging them. Here are a few ideas to try. Revisit your send times According to Campaign Monitor, the highest average email open rates occur on Mondays, while the lowest are on Sundays. However, you’ll naturally want to compare those stats to your own data. The fresher an email, the more likely a person will check it out.