For those who already know the work of London illustrator Steve Cutts the recent premiere of “The Turning Point” is nothing more than the continuity of a masterful and acidic look at consumer society drawn from satire. Cutts who achieved more than million views on YouTube with “MAN” his most popular film was until the illustrator of the creative agency Glue Isobar . In his offices the now most punctilious observer of the symptoms of social economic and environmental collapse knew how to attend to the needs of predatory companies that sought greater profits in the market.
Sony Toyota and Coca Cola are some of the corporations that surrendered to the creativity of young Steve Cutts before he decided to become independent to denounce among other evils of our era the abuses of multinationals. Inspired by the CXB Directory cartoons of the s the first comics and the graphic novel Steve Cutss has managed to awaken the attention of those who discovered his work. And he has done so by ruthlessly accusing the capitalist system making it responsible for the greatest misfortunes that plague society.
The food industry the transformation of leisure into escape the culture of excess dehumanized cities the obsession with social networks and capitalist slavery have been exposed by Cutts with absolute brutality provoking reflection immediate awareness empathy and even viewer rejection. With “The Turning Point” Steve Cutts doubles down and places humanity on the verge of extinction as a result of the irresponsibility of the dominant species. An allegory through which he exposes the cruelty irrationality and savagery of a model incompatible with the development of life.
發表於 2024-3-14 16:23:52
