Your chosen keywords should be highly

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Relevant to whatever you’re advertising — you don’t want your ads to appear in searches for things unrelated to what you’re selling. For example, if you’re advertising a heavy-duty backpack, some good target keywords might include: Heavy-duty backpack Tactical backpack Durable backpack Don’t just put down keywords off the top of your head, though. You’ll want to perform some keyword research to come up with your final list of target keywords.

Consider adding negative keywords, too. So if, for example, you provide workforce Liechtenstein Email List management services to automotive manufacturing companies and you don’t want to target users who are searching for workforce management services for small- to medium-sized businesses (SMBs). You can add SMBs or small businesses to your negative keywords. Setting your bids After establishing a list of keywords to target, the next step is to bid on them in Google Ads.



When you bid on keywords, be sure to consider your budget. You don’t want to bid more than you can afford. That said, bear in mind that your competitors are probably bidding on some of the same keywords. Whenever someone searches for one of the keywords you bid on, Google will display ads based on a combination of bid amount and Quality Score — Google’s assessment of an ad campaign’s overall quality.