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See a greater return on the time you invest if your content is focused on your goals. Is this idea relevant to your audience? Your audience should be at the heart of your content strategy. Ultimately you need to make sure the right people read your content so they have a higher chance of converting into customers in the long run. Think about your audience and their pain points. Does this content help solve their problems? Does it add value to them? Is it useful? Interesting or inspiring? If you attract the right people, they will be more likely to share and engage.

Do you have data to back up the idea? For content designed to increase your visibility in search results, you need to make sure your idea will have a positive impact on your organic performance. The types of data you can leverage include keyword search volume, keyword competition score, estimated photo retouching organic traffic, competitor pages, number of backlinks to similar case studies, and if you have data to back up your ideas, you can be more confident that they will actually work. By validating your ideas in this way you can let go of ideas that are unlikely to lead to growth and focus on topics that will actually affect your results.



Content Ideation Tools Throughout the content ideation process there are tools that can help you make informed data-driven decisions such as discovering keyword ideas, average monthly searches, query competitiveness, and seasonality for certain keywords. Find out what kind of content drives organic traffic and backlinks for your competitors. Check out trending topics in your field. Answer the questions people are asking in public input seed topics. Listen to what your audience is talking about on social media. Final Thoughts Content ideation can be a time-consuming process. But with the methods and tools above you now have a toolkit to find audience-focused and data-driven ideas. Need more help developing your content strategy? is staffed by a group of experts who are experienced in producing content that adds business value to our clients.