|
|
Companies that nurture leads the right way close deals 34 faster, says salesforce via anngynn. with email Include a secondary call to action in your emails. The recipient then selects the content of their choice. This will tell you, for example, if you are still in stage 2 or have moved to stage 3. However, Mathew cautions that it only works if your content is tailored to the buyer's stage. Emailwith2CTA Handpicked related content: What to do when the buyer journey isn't linear Tip: It's never linear Utilize email A PGA golfer has 14 clubs in his bag. Professional golfers must choose the best tool based on each ball setting and overall game situation. Like golfers, marketers also have a limited number of tools to use to achieve endless scenarios with high efficiency.
Therefore, we need to be able to limit and recombine email breeding plays to perform different scenarios. Matthew shares a trade show marketing scenario. Back at the office, you have a lot of email addresses, but you don't know where each contact is in the sales Special Database cycle. He urges you to follow the 3-2-1 process: Assume all recipients are in stage 3. Anyone actually at this stage is closest to the sale, so it's important to deliver to this group first. If the recipient does not respond, assume they are in stage 2. We will send you relevant content from Stage 2 via email. If you don't respond to stage 2, assume you are in stage 1. Send relevant content from Stage 1 via email. Repeat this cycle three times. When you send emails that recipients find helpful, they select content that lets them know where they are in their buying cycle. Matthew worked with eCornell on a 3-2-1 email campaign based on paid search leads. Close rate was 50 and engagement was 16x higher than unnurtured leads. EmailLeadNurturingatScale Onboard subscribers Your company likely has a process for hiring new employees.
Is there anything to onboard new subscribers Or do you want to email your next blog post to send to someone else Don't just send the following email to your new subscribers. MSweezey onboard them with the best content. Click to Tweet Remember that your next blog post probably won't be your best one. Instead, the first five emails a new subscriber should receive are the five best blog posts you've written. Then you can start sending standard emails. According to Salesforce research, 50 of high-performing marketers use email onboarding, compared to less than 1 of low-performing marketers. High-performing marketers use email onboarding. According to MSweezey, less than 1 of underperforming marketers do so. Click to Tweet It's a halo effect. "First impressions matter. Every interaction is overshadowed by that first impression," says Matthew. Connect with social Email addresses allow you to truly unlock the value of social media, especially its highly valuable hyper-targeted paid promotions especially important given that the organic reach of social media posts is less than 2 is. Consider the case of Volvo Construction, which Matthew shares
|
|
發表於 2024-2-3 13:50:30