The white paper should also demonstrate

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Choose someone to write the white paper When deciding who to write the white paper, there are two possible options: Write the white paper in-house Outsource the writing task It can be tempting to have your marketing department write the white paper in-house. You know your target audience and have a thorough understanding of the topic. this level of expertise. But writing a white paper also takes time.


As a marketer, you almost certainly have many other tasks deutschland phone number to perform. You may not be an expert at writing content either. This means the task may end up taking more time than it would for a professional copywriter. At Plezi, we outsource all white paper writing. But by providing contributors with a detailed brief as a guide, we have complete control over the content of the white paper. So, if you decide to outsource this task, there is no need to worry. If you provide your copywriter with a detailed enough brief, they should have everything they need to create high-quality content for your white paper.




Prepare a detailed introduction or plan Most white papers use a similar structure: Cover content Company introduction (this can come at the beginning or end of the white paper, it’s important that it’s there) Introduction to the different sections of the white paper Conclusion Call to action If you Writing your white paper in-house eliminates the need to create a detailed brief ahead of time to decide what to include.