What matters is the platform that your customers prefer

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Double-check that the images are the proper size for display on your website. This one article can also be turned into a YouTube video or audio snippet. Not a world-class actor? It doesn’t matter! Too many businesses overestimate how hard it is to produce interactive content like this. It is simpler than you might think to transform your business and it doesn’t have to be a world-class performance or pricey production.

An informative two-minute video filmed in an office has been the cornerstone of success for countless brands. Surprising SEO Trends of 2023: Goodbye, Google? One of the most controversial SEO trends of 2023 is the real estate agent email list move away from Google. After all, this search engine behemoth has been the gold standard for a generation. But, if there is one thing that stays the same, it’s that things are always changing. Digital marketing experts around the globe have been pointing to TikTok as the latest and greatest SEO tool. Gen Z has been turning to this social media platform as its go-to search engine. The social media juggernaut has a whopping 1.5 billion active users and they use it to search for their everyday questions rather than typing them into Google.



While it’s a controversial topic, a wave of social media experts and digital marketing pros think that ​​TikTok SEO is here to stay. As governments around the globe toy with the idea of a ​​TikTok ban, however, the real future of this social media SEO is less than certain. ​​TikTok may be the secret to the success of your business, or it may be completely irrelevant. That all comes down to your demographic and the type of service that you’re offering. That brings us to the next 2023 SEO essential: know thy customer. Know Your Target Customer The number one rule of 2023 SEO (or 2003 for that matter!) is to know your customer. It is crucial to regularly check your analytics and any other reports you can get your hands on. See where your traffic is coming from. Stay true to your target consumer profile and keep updating it as new information is available. Whether you love or hate TikTok is irrelevant.