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Replace Events with Webinars! Keys to a Great Webinar Strategy Arrow scroll Look for... David Romero Strategy webinar strategy for digital marketing The key to successful businesses not only lies in impactful ads, original content, and disruptive business models...success also lies in strategy which is nothing more than the sum of all the above, implemented properly. Right now, most Marketing Directors and CEOs have the following question on their minds What do we do now? The fact is, our typical Marketing Strategy needs to be reorganized for the remainder of and probably into . The way out of the crisis we're experiencing will be different in each economic sector according to this Deloitte study and it will heavily depend on how organizations are adapting their strategies to the new scenario.

Up until now, many traditional Marketing strategies included in person events photo editing servies conferences, or networking to meet, attract, and retain customers. This is lo longer possible. An increasingly likely scenario is that in person events will disappear during the remainder of . It seems logical to think that health restrictions, social distancing, travel control, and also the mood of those attending will have a very serious impact on this sector. So, it should be obvious that we need to replace these face to face events with online actions. To do this successfully, we need to go back and look at our Marketing Strategy from the beginning of the year, get down to the real goal of these events, and consider if a webinar or online event could replace them.



Let's take a look at a relevant example We had planned to attend an industry event, where we were going to promote our products services through product demos and brand positioning among an expert community. For this to be replaced by a webinar, all the conditions of that environement would need to be replicated. Below, we offer keys for a great webinar strategy in order to successfully substitute webinars for events. . Invitation We need to target a similar audience as the industry event we had planned to attend. To do this correctly, work on segmentation within your own database or use external sources i.e.