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Hashtags are actually the social media basics and there are now so many myths about using hashtags, so I have five tips for you. Yes, actually, you can add tips on this. Five tips for hashtags Tip number one: placement. If you write a post now and you write “#selfie with your #favorite colleague @Jimmie, use the #dog look to beg for #treats, #su-persad, #doglife”. I don't know, as a user I find it quite tiring to read like that. You can simply write the post text and put the hashtags underneath. This is much, much more pleasant for the user.
In the past, people often put hashtags in the comments so that the post Special Data wouldn't be so long. This is actually no longer necessary, because if the post gets too long it will be cut off anyway and it will simply say “Show more” there. Tip number two: Which hashtags should you use? Use hashtags that are not used too often, but also not too rarely. If you use hashtags that everyone uses and have millions of posts, then your post will definitely get lost in there. Of course, if no one uses it, then you won't achieve any reach. On the other hand: Maybe you want to introduce exactly this hashtag and say: This is your branded hashtag.
Then you can of course use this one hashtag for which only you and your users collect contributions so that nothing else gets in the way. Tip number three: Use tools to find your hashtags. But don't just take everything that's shown there. Instead, pick out the individual ones that are relevant to your contribution. Because honestly: How much added value does a photo have to have for a thousand hashtags to be relevant? No. Some say that I think a maximum of 30 is far too much. I find it totally unrealistic that there are 30 hashtags that match one picture. Take three, take five and then that's enough. Tip number four: Create your own branded hashtag.
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